There is a lot of income with many people for disposing. A good percentage of Americans have a good amount of income at their discretion. If the income bracket is high they spend more on things that are outside their needs. Despite the fact that they save, they also spend quite a bit on fun things, movies and furniture.
If someone wants to fund their kickstarter campaign that money is not seen. The fact that people may not be funding your campaign may be a concern despite the fact you may not have the right over it.
Thoughts of it the idea is good enough, looking for any problem or whether the motivations are not good enough could all be issues you could be looking at.
Let us look at how your efforts can be fruitful.
The Pareto principle is a rule that is also known as the 80/20 rule by seasoned marketers who all aware about but don’t all put it into practice. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. You should start looking at your campaign for kickstarter as an investment. A market research should always be done for a good business.
You can start by weighing interest and having a marketing pool perhaps you want to have the sales funnel way. The fact that nothing is being sold here makes it not a sales funnel but the guides given here below should tabulate how it works.
In case you are looking at making the available leads to be potential backers and also convert serious backers from those who are still undecided the Pareto rule should be in application.
You should have a landing page where a brief description should be given about your services or products. Next you should find out if there are people who would want to back you later in your kickstarter campaign. You can then offer them the choice of receiving the information by email.
Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.
A person who knows how to crowdfund with the latest inclinations, then already there should be a running facebook page known as kickstarter facebook group. The facebook group should be one where wannabe backers are supposed to show you how to make your services or product better. Your products will be better sold by your backers if you involve them in product development and involve them in the campaigns.
You should change your attention to backers and not on the 80/20 rule, the sales funnel approach and the facebook group.